•People: Be a great place to work and a nice place to come and buy without shame.

•Portfolio: Bring to the customs a portfolio of quality, with can satisfies everyone in any place.

•Partners: Find serious partners where we can ground up together and become a big company.

•Planet: We plant a tree every year to help some people and support sustainable communities.

•Profit: Maximize our sales in 70% and try to be more responsible.

•Productivity: Be more responsible and fast in the customs service.